On September 20, 2013, Top Dawg Entertainment took to Twitter and announced that they signed with Isaiah Rashad, then the rapper moved to LA and began recording at the TDE Red Room Studio, soon after he released the music video “Shot You Down.” In the same year, he made his national television debut by participating in the TDE Cypher during the 2013 BET Hip Hop Awards.

In 2013, he met the production team Digi+Phonics’ Dave Free, and then they introduced him to Anthony Tiffith, the CEO of Top Dawg Entertainment (TDE). In 2012, Isaiah toured with Juicy J, Joey Badass, and Smoke DZA, this helped him to establish his name, and began getting attention from various record labels.

However, for some time the rapper bounced between several recording studios, during that time he developed a friendship with DJ Z from and Jeff Weiss who writes for Rolling Stone, they helped his music career. Initially, Isaiah Rashad used “Zay Taylor,” as his stage name while he was still attending Middle Tennessee State University, then from his friend’s help, he began recording his music in the recording studio, which made him leave the education and pursued his career in the music. Later, his mother got married to another man and they both converted to Islam and became the part of Five Percent Nation. However, his father left his family when he was just three years old and was raised by his mother who used to work as a hairdresser. while growing up the Rapper was heavily influenced by Big Boi, Scarface, and Jay-Z. Isaiah Rashad began rapping in the 10th grade, when he was very young he along with his father listened to Too $hort and Scarface.

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